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♪♪ ♪♪ ♪♪ -Hello. My name is Ed. Im the creative director at Limesharp, and today, Im going to talk to you about headless commerce. In this presentation, I will take you through our personal journey on how and why we transitioned over to building e-commerce stores using this technique, and Im also going to outline some of the challenges, technical decisions we had to make along the way, and hopefully some of the benefits weve seen building headless, what it means for developers, agencies and brands. First, Id like to give you some background on myself and what we do here at Limesharp. We work alongside brands to craft first-class e-commerce solutions, hopefully delivering results and driving growth. We have extensive experience working with luxury fashion and beauty brands. Were considered as a creative agency led by really good design, solid technical know-how, and our strengths lie in crafting really simple, refined customer experiences that reflect a brands DNA and personality
