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In this webinar, Gary Smith discusses with Derek Davis from Gilbarco Veeder-Root the importance of achieving more accurate sales forecasts in Salesforce.com. They highlight the common issue of inaccurate sales predictions in B2B companies, emphasizing that sales cycles often last two to three months. Gary points out that if the sales cycle is indeed that long, it raises questions about the likelihood of closing deals currently in the prospecting stage by the end of the month, especially when the current month is December. This critical observation serves as a starting point for evaluating forecast accuracy and improving sales processes.