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In this webinar, Gary Smith and customer Derek Davis from Gilbarco Veeder-Root discuss improving sales forecast accuracy in Salesforce.com. They begin by acknowledging the typical sales cycle length for many B2B companies, which they estimate to be around two to three months. This leads them to question the feasibility of closing deals currently in the prospecting stage that are scheduled to close within the month, particularly given the seasonal context of December. They emphasize the importance of understanding the sales cycle to ensure that forecasts are realistic and achievable. The discussion sheds light on the common pitfalls in sales forecasting practices.