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One of the top three things I get asked to look at and correct more often than anything else are Improperly Filed Trademark Assignments and Recordings. We call them sometimes Recordations (same thing) But this is something to be aware of. A Trademark Assignment must have the proper "magic words" in it. For example, if a Trademark Assignment doesn't also assign goodwill, then the Trademark Office isn't going to register the assignment. That's just one trick. In addition, the Trademark Assignments must identify the Proper Entities. This is another thing I see people mess up all the time. You know, the legal forms you find on the internet? They just don't tell you this. And what you're really trying to establish is a "Chain of Title." You want to establish true ownership of that registration; and when I see this issue come up, it's usually as part of something called "due diligence." So, it's at a point where there's financing involved in a transaction or one company is acquiring...