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Emily Probst from Modern Machine Shop explains how to write and submit a press release. She outlines the basic steps to follow, such as deciding the topic, being concise, and presenting information clearly. A press release can cover various topics like new products, events, mergers, and more. It serves as a communication tool to inform the audience about business updates. Sending press releases can lead to larger stories and increased media coverage in the manufacturing industry. It is essential to provide valuable and newsworthy content to catch the reporter's attention.