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hey folks and welcome to another video from myself today were going to be looking at common mistakes and logo design know if I was to ask 10 logo designers what they are 5 biggest bugbears were with logo design I'm pretty sure would all come by with quite a few similar ones today I want to talk about the 5 which I feel affect logo design the most and can basically make for a very poor logo here's my number one suitability now how often do I see logos that have been designed because it's what the business owner likes I could probably have lost count on how many times I've seen that now yes it's your business and you want to like the logo that you have which is selling your services or your products but the logos not for you the logo is to attract new customers so your logo should be designed for them shouldn't it shouldn't be designed for you so what you need to do is you need to study who is you're targeting you need to find out where they hang out what colors do the like where do the...