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all right guys so in this video video through the ideal client cheat sheet and I want you guys to get crystal clear on who you want to work with what problem youre solving so that we know what skills we require what tools we require to get us from our point a to our point B so common thing I see a lot in the industry is that people struggle to articulate what is the problem that they solve therefore they struggle to Market that to Their audience effectively therefore they struggle with lead generation they therefore struggle with client acquisition and they get stuck on this hamster wheel where they cant get off okay so the first step or the most important step to trying to get off that hamster wheel is we need to clearly articulate what is the problem that we want to become an expert in solving for our clients or for our Niche and its completely okay if you want to work with multiple niches on multiple types of clients but the key to marketing is we want to Market to one at a time