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Monica Talley, a director in the trademark industry, discusses the benefits of trademark licensing in this video. Trademark licensing involves allowing third parties to use a trademark for the benefit of the owner, leading to increased brand value and profit. Global retail sales of licensed products exceed $200 billion annually, showing the significant impact of licensing. This practice allows brand owners to expand brand awareness into new product categories and geographic markets quickly. Trademark licensing is a key strategy for brands in industries such as entertainment, fashion, and luxury.
