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Sponsorship expert Chris Bellis discusses the outdated practice of using sponsorship proposals in today's video tutorial. He explains that brands and sponsors have known for about 20 years that this approach is no longer effective, but many sponsorship seekers continue to use it. Successful sponsorship is not just about creating a proposal full of tiers and logo placements. Instead, it is about building meaningful and lasting relationships with potential sponsors. The traditional method of sending out sponsorship packages to be ignored by brands is no longer a viable strategy. It is time to rethink how sponsorship is approached and move away from the outdated proposal model.