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[Music] hi im emily probst with modern machine shop and im here to talk about how to write and submit a press release its not as hard as you might think all you have to do is follow these basic steps step one decide what you are going to write about a press release can be about a new product a new technology an upcoming event an upcoming trade show a merger new management the options are truly endless what a press release is at its most basic form is a communication tool to help you tell us what is going on in your business and why we need to pay attention its a way for us to report on what is truly happening in the manufacturing industry and you never know sometimes these press releases can turn into much larger stories some of our best stories have come to life because you have taken the time to send us information about what is going on in your business step two be concise i get hundreds of press releases in my inbox each week and that takes a lot of time to process for that re