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In this tutorial, Emily Probst from Modern Machine Shop discusses how to write and submit a press release. She emphasizes the importance of deciding on a clear topic, such as a new product, technology, event, trade show, merger, or new management. A press release serves as a tool to communicate important information about your business and industry. Being concise is key, as journalists receive numerous press releases weekly. Providing timely and relevant information can potentially lead to larger stories.
