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[Music] Hello friends of Miro miroo we call it Miro in our region hey if your goto Market strategy looks a little bit like everything is burning around you and youre trying to be okay you definitely came to the right place my name is Maya vo and today Im briefly going to take you through mysteries of goto Market Journeys which is so different from big companies to the small ones after spending a decade working with all sorts of organizations I quickly realize that if you have a bootstrap startups for example that go to market decisions are done entirely differently than if you are for example a corporate but it they all comes down to like three very specific questions the first one is whos my target audience who should I be Target targeting the second one is how much should I charge whats the price tag that I should put on it and cheaper is not necessarily better um so yeah this is ambiguity of the pricing Arena and the third one is which marketing channel should I be choose choosi