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In this webinar, Gary Smith and customer Derek Davis from Gilbarco Vida Root discuss improving the accuracy of sales forecasts in Salesforce.com. They note that many B2B companies experience a sales cycle of two to three months. By analyzing deals in the prospecting stage, which is the first stage in the sales process, they question the likelihood of closing these deals within the current month. The discussion emphasizes the importance of aligning sales forecasts with the actual sales cycle duration to achieve more reliable projections.