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hi there and welcome to implementation guru my name is cameron and on todays video were going to talk about the contact deletion function in salesforce marketing cloud so to start with salesforce marketing cloud uses the concept of contacts to store a record of the customers that you bring into the platform and just as you have reasons to subscribe them to the platform youll also have reasons to remove them from the platform as well such as the customer requesting to have their data deleted from your systems as part of the gdpr laws for example the other factor to consider is that the contacts are a billable line item in your salesforce marketing cloud contract what this means is that your marketing cloud instance has been provisioned with a limited amount of contacts and if you go over that threshold youll have to purchase additional contacts from your salesforce marketing cloud account executive so for this reason its a good idea to keep on top of your total account contact usag