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The webinar titled "Creating Accounting Service Packages and Pricing Options" discusses the challenges faced by accountants in establishing attractive service packages and justifying pricing. The presenter emphasizes that determining how to price services fairly while ensuring clients feel they receive value is a significant struggle. Key concerns include whether fixed prices are justified and if they adequately compensate for the risks involved compared to hourly rates. To start, the presenter intends to engage the audience with a polling question to assess their progress and experiences with value pricing.