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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for sellers on Amazon. Such letters typically demand that the recipient stop certain actions, often related to patents, trademarks, or copyrights. They may claim that the seller is selling unauthorized products, using a brand name that is confusingly similar to another, or infringing on copyrighted material. Wright emphasizes that these letters are just communications and not legal opinions. The next step involves identifying the sender of the letter, determining if it is from the actual rights holder or the brand itself.