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foreign [Music] if you are sending out email marketing then your list of email addresses will need regular housekeeping to maintain the crucial elements for good inbox placement good engagement and a high sender reputation in this quick video were going to take a look at how to do this so what happens if you dont carry out regular housekeeping of your list does it cause any damage to your email marketing your company domain or your sending server will ensure the answer is yes it causes damage to all of the above nowadays spam filters are routinely penalizing senders who do not carry out regular housekeeping if the spam filters see that quite a few of your emails are bouncing then they start filtering your next sends to the junk folder they can also in some instances Blacklist your sending domain potentially as well as high bounces there are quite a few other elements that can cause the same degree of harm this is why for the continued success of your email marketing its really impor
