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In this video, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, which is common for Amazon sellers. Such letters typically demand that you stop certain actions, often related to alleged infringement of patents, trademarks, or copyrights. They can arise from claims that you are selling products without rights, using confusingly similar brand names, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but merely communications from individuals or companies. The next important step is to determine the identity of the sender—whether it is from the rights holder or the brand itself.