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the advertising standards agency has recently commenced its name and shame activity as a result of many social media influencers failing to comply with the cap code within the last year complaints of the asa have increased by 55 the majority of which were as a result of failing to disclose ad and advertisements on instagram one recent example being gabby allen of love island and in her collaboration with primark gabby failed to disclose her paid advertisement from primark and as a result the asa investigated and required the advertisement to be pulled down it is estimated that the market for social media influences is going to increase to 13.8 billion dollars this year as such it is critical for brands to consider when using social media influencers that their agreements are sufficiently drafted and protected to ensure no future run-ins with the asa [Music] firstly brands should carefully consider the consideration that they are paying social media influencers whether that be in goods