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[Music] hey guys eric wrote about epgd attorneys at law were gonna do a five minute with eric to put this on youtube and then well break it up into some one minutes so we can do it on the shorter uh social media so heres what i want to talk about trademarks now if you go back in time and you look at my old videos ive talked about this a lot and theres a very easy reason its because its one of my favorite areas okay so lets start with the basics what is a trademark right so in intellectual property we got four different kinds weve got patents those are inventions we got copyright thats content weve got trademarks thats your branding and then weve got um secrets which are secrets um these are the four types of intellectual property we can protect so trademark specifically is gonna be the name of the product or good youre selling um the good or service its going to be your slogan its whatever youre using to brand that product so for example nike they make athletic shoes a