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In this webinar, Gary Smith and customer Derek Davis from Gilbarco Veeder-Root discuss improving sales forecast accuracy using Salesforce.com. They highlight that, like many B2B companies, their sales cycle averages two to three months. This raises questions about the validity of deals currently in the prospecting stage, which is the first step in the sales process. Given that it is December, the presenters emphasize that if the sales cycle is indeed two to four months, the likelihood of closing these deals within the month is questionable. This sets the stage for exploring best practices in sales forecasting.