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In this webinar highlight, Gary Smith and customer Derek Davis from Gilbarco Veeder-Root discuss the common inaccuracies in sales forecasts for B2B companies, specifically using Salesforce.com. They analyze the typical sales cycle, which can range from two to three months. They emphasize that if deals are still in the prospecting stage at the end of December, it's unlikely they will close that month, given the established sales cycle duration. This observation serves as a critical starting point for assessing the reliability of sales forecasts and encourages organizations to evaluate their forecasting methods in relation to their sales processes.