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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter during their business. These letters demand that you stop certain actions, often related to alleged infringements of patents, trademarks, or copyrights—such as selling unauthorized products or using similar brand names. Wright emphasizes that these letters are not legal opinions but merely communications from another party. The next step is to identify the sender of the letter, particularly whether it comes from the rights holder or the brand itself.