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In this video, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. He explains that such letters demand that you stop certain activities, typically related to patents, trademarks, or copyrights. They often claim you are selling products without rights, using confusingly similar brand names, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion but merely a communication from someone. He advises focusing on the source of the letter and verifying if it’s from the rights holder or the brand itself.