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In this video tutorial, Liz J. Simpson, along with coaches Cheryl Parks and Heather Petherick, outlines the four essential steps for preparing a sales forecast, aimed at helping entrepreneurs navigate the complexities of forecasting for their small businesses. They emphasize that a sales forecast is a report that provides insights into projected revenue over time, including the analysis of incoming revenue and potential opportunities in the sales pipeline. The video aims to simplify the process and offers tips on common pitfalls to avoid during forecasting, making it a valuable resource for those looking to predict their business's financial future effectively.