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In this video, attorney Robert Wright explains how to respond to a cease and desist letter, which often affects Amazon sellers. He defines this letter as a formal request to stop certain actions, typically related to patent, trademark, or copyright infringement. It may claim that the seller is selling unauthorized products, using a confusingly similar brand name, or has copied copyrighted material. Wright emphasizes that these letters are not legal opinions but semplicity communications from an entity. The next crucial step is to identify the sender of the letter—whether it comes from the rights holder or the brand in question.