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today were going to talk about water and brand guidelines here folks have you ever seen our companys logo which has been squashed or stretched it doesnt look the best does it now imagine if that was your logo if youd spent time and effort to get the perfect design the perfect brand identity for your business or your service or your product and then you hand it to someone they take it we could have done an advert what we squash it to make it fit youre going to be pretty pissed off about that Anya its not going to make you happy so how can we stop that or prevent that from happening well this is where logo and brand guidelines come in these are documents that set out rules and guidelines on how people should use your brand assets like your logo without having these guidelines in place its quite easy for other designers to take your assets and make them fit they are design rather than thinking about how their design should fit around your brand assets so what are local guidelines w
