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welcome to another episode of contractor cass today were talking about brand versus logo stay tuned [Music] so one of the biggest questions that companies need to ask themselves is do you have a brand or do you just have a logo and a lot of people get confused with thinking that their logo suffices as their brand and that couldnt be any further from the truth really because what a logo really is is is a mark or an identification a visual identification of your company and yes people know you know maybe what that looks like and they may recognize your symbol or you know if they see it on a truck or a billboard on a park bench you know they they know what your logo looks like but your brand is what people talk about when youre not present you know this is what people pass along to their family and friends and that a lot of home service contractors talk a lot about word of mouth and thats very true because you know reputation is everything um recommendations are everything and so your