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[Music] your services may be similar to your competitors your brand is what sets you apart from the rest your services probably stay largely the same over the years but a strong brand is timeless and yet capable of constantly evolving child care branding doesnt have to be complicated in this video ill show you how to derive your core branding step by step your brand is your identity its how you define yourself through the use of differentiating elements your logo your colors and your words together combined to create your one big idea building a brand is more than a school name and a logo a sign above your door your brand should be consistent it should convey a harmonious message that you build into every aspect of your business therefore the best way to create a brand is to establish what consistency looks like for you and the feeling you want it to evoke about your child care business [Music] so heres the process you break the process of creating a new brand into five simple step
