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hello how are you i hope youre well so im coming in here because christina nimitz and i shes from the village of montgomery uh we did a presentation at the ipra iapd conference on thursday january 27th it was called uh its all about the brand and im coming in here today to give you the cliff notes version of the brand audit process brand audit is to assess and review your agencys brand as a whole from the users perspective so ive personally walked through this process with multiple agencies there are three big questions that i look at and the first is the what the second is the who and the final is the big three how do you utilize your big three so first the what as you will see here on the screen is your services being supported by the brand core and brand equity so your brand core youre asking the question what is your brands position in the marketplace so a good place to start for this is to go and review your principles of management so your mission vision and values and