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The best way to build a go-to-market strategy is not to copy someone else, as it may not lead to consistent growth and success. In this video, three different go-to-market strategy examples are shared, each unique yet effective. The key is to create something truly innovative and take it to a broad market. A tool tip is also provided to help build a strategy around market readiness. The first example discussed is a company entering the desktop computing market by offering something clever and unique to a broad audience.