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In this video tutorial, Scott Bartnick, one of the founders of Otter PR, discusses press release distribution. He highlights the importance of getting your press release out there to reach a wider audience. There are two main reasons to distribute a press release: for SEO benefits and to get your story in front of the masses. Distributing a press release through a wire service can help it show up on popular affiliate sites like Yahoo Finance and Fox Bloomberg, giving it more visibility and credibility.