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Sales forecasting is crucial for predicting future sales revenue, relying on historical data, industry trends, and current sales pipeline status. It helps businesses estimate sales volume over periods such as weekly, monthly, quarterly, and annually. Accurate sales forecasting identifies a firm's market share under specified conditions, revealing probable sales volume. The importance of effective sales forecasting lies in its ability to help companies recognize potential threats and demand fluctuations early, allowing timely actions to mitigate risks and understand market dynamics. Additionally, it outlines various forecasting methods and tools, highlighting the benefits of implementing suitable sales forecasting practices.