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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common situation for Amazon sellers. Such a letter demands that the recipient stop certain actions, often related to patent, trademark, or copyright infringement. These letters claim that the seller is either selling unauthorized products, using a similar brand name, or has copied copyrighted material. Wright emphasizes that these letters are not legal opinions but rather communications from individuals or entities. The next step is to determine the sender's identity—whether it is from the rights holder or the brand itself.