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In a recent webinar, Gary Smith and customer Derek Davis from Gilbarco Veeder-Root discussed improving sales forecast accuracy in Salesforce.com. They highlighted common challenges faced by B2B companies, as sales cycles typically last two to three months. Smith emphasized the need to critically assess deals in the prospecting stage—defined as the first step in the sales process—especially those expected to close within the current month. The webinar aimed to address and dissect the inaccuracies in sales forecasts to enhance overall sales strategy and performance.