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Sales leaders I want to talk to you a little bit about forecasts today. I know boring topic, but this is really important. One of the biggest complaints I get from CEOs or owners or executives is they cant believe the numbers. You give them a forecast. Theyre like, aha, no, I dont think so. Some of them get their own little shadow systems going and everything else. And it hurts their confidence that you, it breaks down trust, frankly, it gets people fired. My name is Gary Braun. Im with Pivotal Advisors and this isnt an attractive topic or anything, but its a super important one. And I want to talk to you about how, how this can work well or not work well. So forecasts are hugely important to the owner. They plan their business around it. Theyve planned expenses around it. They manage their cash. Cash is king for every owner and CEO out there. I have to know when to buy inventory when to spend, when to hold back when to do all these things. And if I cant believe the forecast co