What are the negative effects of sponsorships?
Sponsorship can be limited or easily withdrawn no security. A performer can become reliant on a particular sponsor, which could then pull out. Some sponsorship (for example, alcohol) gives a bad image to sport.
Why you should avoid tiered sponsorship levels?
Because it causes you to focus on the wrong things. It also means that you are building a sponsorship program without talking to your sponsors. Here are some of the problems created by prepackaged sponsorship levels and benefits: It forces you to guess at what sponsors want.
What elements are usually included in a sponsorship agreement?
That said, the basics of a sponsorship agreement often include: The date the parties enter into the agreement. The names and addresses of the sponsor and rights holder/property. The start and end date the agreement. Terms regarding the right of renewal/right of first refusal.
What should I offer for sponsorship?
Some examples of sponsor ROI for an in person event might include: Logos on printed materials like programs, banners and signage. A booth space where to sell products or advertise services. Names read during announcements. Branded swag (pencils, sunglasses, magnets, etc) distributed in event bags. Logos on event t shirt.
What is an example of tiered sponsorship?
For example, if you are holding an event to raise money for a school, you could name your sponsor levels: Scholar, Essayist, Author, Contributor, Friend. If you are holding an event with a garden theme your sponsorship levels could be: Rose, Tulip, Petunia, Daffodil, Daisy.
How do you pitch a sponsorship proposal?
The Elements of a Sponsorship Pitch Deck: Every sponsorship proposal should contain the same core sections including a property or event overview, audience insights, benefits of partnership, cost to partners, and some social proof in the form of case studies.
What do you write when asking for sponsorship?
The letter should include information about the benefits of sponsorship, such as how it helps the sponsor increase visibility and build their brand. It should also provide details about how much money the prospective sponsor will receive for their support and how long the sponsorship will run for.
How do you politely decline a sponsorship proposal?
State your reason for declining. I always start by thanking them for considering us, then follow that up with an apologetic reason why we are unable to take part. An example form of this would be along the lines of: Regrettably, we are unable to participate in your event at this time due to [insert your reason here].
Why do organizations offer different levels of sponsorship?
Event sponsorship levels give brands varying options and benefits to choose from, depending on their financial commitment. You can offer tiers so sponsors have more control over their choices and budget.
What should be included in a sponsorship proposal?
It can be a visual presentation or a written document, however, any way you format your proposal, it should cover these key elements: The Event. When asking for money, its important to set the stage before jumping right in. Your Audience. Why Sponsor? Sponsorship Opportunities. 5 Testimonials / Social Proof. Next Steps.
