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(upbeat music) - Social media may seem totally casual but don't let those emojis fool you. If you wanna give people heart eyes, you need a cohesive social media strategy for building and engaging your audience. To give you a head start, we created a really simple TeamGantt social media strategy template you can use to form your social media strategy proposal and get your social media calendar off the ground. Social media is part art and part science. Your message matters, of course, but social media posts will only be effective if you're posting the right content on the right channels at the right time and frequency. That's why it's important to create a formal social media strategy before you start tweeting or posting. A good social media strategy starts with clearly defined goals. These may include increasing brand awareness, boosting social media engagement, or driving sales or conversions. Once you've identified your goals, be sure to lay out your process for reaching them and det...
