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An organization's business model consists of nine basic building blocks: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. To better understand these blocks, it is recommended to map them out on a structured canvas called the business model canvas. Customer segments are the people or organizations for which you create value, with each segment having a specific value proposition. Channels are used to reach customers, while customer relationships, revenue streams, key resources, key activities, key partners, and cost structure are all essential components of a business model. The business model canvas helps in mapping, discussing, designing, and inventing new business models.