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One common feature in book marketing packages is a press release for the book launch. A press release typically includes a headline, a quote, and some details about the book. However, the question arises - is a press release really useful for authors? This video addresses the importance of press releases for book launches and book marketing, shedding light on their relevance in today's digital age. Press releases were popular in the 1990s for attracting media attention, and this tutorial aims to provide insights on their effectiveness for authors in promoting their work.