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this book is all you need to master typography why fonts matter by author Sara Hindman explores the psychology behind type faces and how they influence our perceptions and emotions in this book she argues that fonts can evoke specific emotions such as warmth friendliness or formality and these emotions can influence our interactions with text for example a handwritten font might make a message seem more personal while a bold sansor font can convey strength and Authority Sara also discusses how fonts can affect our perceptions on product quality she presents several studies that demonstrate how subtle changes in typography can lead consumers to perceive a product as more luxurious reliable or healthy and at the very end you will also see a full spread dedicated to terminology and anatomy of type and that is why
