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In this video, the speaker shares a complete social media strategy template used for Fortune 500 brands, which viewers can use to achieve their goals. The video features weekly tutorials with hacks and step-by-step breakdowns of strategies. By the end of the video, viewers will have a good understanding of building a social media strategy with key elements in the proper order. A template is available for download to use as a companion. The importance of aligning social media strategy with business goals, such as increasing sales or client retention, is emphasized.