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okay so uh Im your host of this webinar so Im Rudy Davis the head of agency at intelligent relations uh just a couple of points of order before we get going so one is were recording the webinar and well be sending um an email with a link to the video later on today so you can re-watch this uh secondly Ill be hosting a q a session at the end so as I go through the slides any questions youve got on anything that I go through just drop it into the webinar chat and Ill answer those at the end foreign higher level when should I send a press release um then well talk about how to create irresistible hooks that are filled with journalists and well kind of cover the basics on how to structure a press release followed by common mistakes to avoid then well look at the best ways to distribute a press release so distribution services versus manual pitching and which might be right for you and then lastly how to direct pitch to journalists the correct way and as I say at the end well be