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Scott Bartnick, co-founder of Otter PR, discusses press release distribution in this tutorial video. He explains the two main reasons for distributing press releases - for SEO benefits and to get your story in front of a larger audience. By distributing press releases on a wire, they can appear on various affiliate sites such as Yahoo Finance and Bloomberg, providing valuable exposure for your story. Press releases can help with SEO, link juice, and establishing credibility with the "as seen on" feature.