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hi Shep Hyken customer service and experience expert and today I'm going to discuss the power of the customer satisfaction survey so how important are customer surveys well Peter Drucker's old saying comes to mind yet can't manage what you don't measure those surveys can give you a lot of data that you can use to improve virtually any part of your organization there are two important parts to a customer survey that we're going to cover today number one asking the right questions on the survey so asking the right question should be easy but it's not always so easy the right questions aren't about collecting as much information as possible it's about collecting the right information information that you can use if you can't use it don't ask for it otherwise the data becomes clutter number two what to do with the answers once you get them now here's a hint if you don't do anything with the answers they probably aren't the right questions to use on the survey this is a golden opportunity...
