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This video tutorial provides a complete social media strategy template that has been successfully used for Fortune 500 brands. The template helps map out goals for social media usage. The video offers weekly advice, tutorials, and step-by-step breakdowns on how to apply strategies. By the end of the tutorial, viewers will understand how to build a social media strategy with key elements in the proper order. A downloadable template is provided for further assistance. The importance of aligning social media goals with business goals, such as increasing sales or client retention, is emphasized.