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In this video tutorial, the presenter explains how to create a web design proposal from scratch using a template that has contributed to their successful freelancing business. Viewers are encouraged to download the provided Word template. Key topics covered include: creating an effective proposal, what to include in it, how to send it, and the process for getting it signed. The quick approach is to utilize an existing proposal template from a client manager, but those interested in a custom proposal are guided through steps such as obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients for the brief are also highlighted, focusing on business operations, target market, unique selling points, customer value, and current acquisition strategies.