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Trademark attorney Morris Turek discusses trademark licensing, explaining that a trademark owner can allow others to use their trademark through a trademark license, which is an agreement for specific products or services. While it's not mandatory for a trademark license to be written to be enforceable, having a written and signed document is strongly advised. Each trademark license can vary in terms and can be negotiated, but all licenses must include essential provisions to be valid. These include identifying the parties involved, a clear description of the trademark, and specifying the types of products or services associated with the trademark.