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In this tutorial, the concept of strategic alliances in business is explored. Strategic alliances are defined as voluntary arrangements between firms to share knowledge, resources, and capabilities aimed at developing processes, products, or services. The increasing prevalence of these alliances is noted, as many companies utilize them to bolster strengths or address weaknesses. The video will discuss the nature of strategic alliances, reasons for their formation, major types, and provide real-world examples. The tutorial emphasizes the growing importance of strategic alliances in corporate strategy over recent decades.
