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In this video tutorial, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses the creation of sponsorship letters aimed at securing funding for events or sponsorship opportunities. He emphasizes two primary formats of sponsorship letters. The first type serves as a cover letter for a sponsorship proposal, which he notes has been extensively covered in his previous blog posts and videos. The second type is intended for situations where communication with a prospect is challenging. The video aims to provide insights and strategies for crafting effective sponsorship letters. Viewers are encouraged to subscribe and stay updated on new content.