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In a distribution agreement, the key clause every distributor seeks is exclusivity. This means that the distributor wants to be the sole entity with the rights to distribute a supplier's goods in a specified region. By obtaining exclusivity, the distributor ensures that their investment in marketing and promoting the brand or product is protected, preventing the supplier from allowing others to sell the same goods in that area. This exclusivity guarantees that the distributor can effectively control the market presence of the product and drive sales without competition from other distributors or the supplier itself.